No matter what people say, writing a catchy sales copy that can hook your readers is not a piece of cake. One needs to be super sure of words and phrases to draft a clean, engaging, and compelling copy.
As per various studies conducted by experts, if you hook your audience in the first 3-4 seconds while they read, there is a high chance that they will read your copy till the end and can turn into your paying customer.
Content plays a crucial role when it comes to a landing page. A landing page is like an online salesperson. It’s the first thing your viewers see about your business that creates the first impression. You just cannot go wrong about the landing page and have to be flawless for creating an impeccable first image.
To help you with your website’s landing page, we’ve curated a list of words and phrases that you should avoid in order to make an impact and get noticed by your potential users.
1.) Unique:
No doubt you have to sell yourself, and you need to create buzz about your business. But that doesn’t mean that you’ll say anything that’s not adding value to your audience. Giving a tag of “unique” to your business does not actually define who you are and how you’re different. It does not provide actual insight and can leave your readers clueless.
2.) Innovative:
Take a step back and think about this word carefully. Do you really think you’ve found something new? Is it something very new to the market? If the answer to these questions is a no, maybe you should reconsider using this word on your landing page.
3.) Best customer service:
How can you be sure about this? Have you conducted market research and got this result? Did you have a word with your clientele? Using these phrases may make you sound a little salesy and pushy. Try to avoid this phrase as much as you can.
4.) Facilitate:
We agree that sometimes you need synonyms to do their magic but try to understand and analyze where it is really needed. Sometimes synonyms make the sentences long. Ensure that you don’t use them where it is not needed. Doing this will make the flow for readers, and it’ll make your content less cluttered.
5.) Cheap:
Your content defines your brand tone and your position in the market. Never ever use negative words like cheap in your landing page copy. It can make your users think that your products are not of great quality, making you their secondary choice. Use synonyms like ‘pocket-friendly’ to create credibility.
6.) 100% guaranteed:
Let’s be very honest, nothing is guaranteed on this planet. Using this word on your web copy can make users question your credibility and drop your conversion rate. Be true to yourself and your potential customers. That’s how you build strong credibility and gain the trust of your users. Avoid using words or phrases that can land you in trouble.
The Bottom Line:
Your landing page has a purpose. It aims to convert your prospects into paying customers. You obviously don’t want to shoo them away with your minor mistakes in your content. Once you understand the nitty-gritty of your users, you’ll easily understand how you can draft content to step ahead of your competitors.
As a writer, you can do multiple things to brush up on your skills and come up with strong and compelling copies. Start reading books, highlight and learn 10 new words a day with their meaning, try to use new words on your copy, edit your writeup before the final submission and be open to constructive feedback. Doing these small things can ensure your growth in so many ways.
